Importance :

A food license by which is issued by the FSSAI is regarded as a permit which is required to operate a food-related business and also in order to ensure good quality of food in your business and for the benefits one from government actions on non-compliances.
But, some of the entrepreneurs oversee the importance of FSSAI license as to how this license can be used as an effective marketing tool in order to boost your business. One can also modify the (FSSAI Food) License. As, any sound food business operator, you would want your business to be helped by any of the tools that could help to promote sales. You can use an FSSAI license for the same, in the following ways:

1.Consumer awareness:

In this age of information, the consumers have become more alert and informative about the quality of the food which they eat. With the number of diets and increasing of the healthy eating food options, people are required to know as to what they are consuming is not just safe but is of really good quality. More so after the recent controversy with Maggi, are proving the consumers have started to take the food safety standard seriously. Thus, food is proving that they have the FSSAI license, which can give you an added advantage of a solid and an increase in the customer base.

2.Legal Advantage:

Most of the businesses identify getting an FSSAI license as an expensive, time consuming and an inconvenient process of documentation, thus they try to avoid getting the license. But, in reality, the process is not so cumbersome and there are a lot of consultancies that can help you get the license with ease. The actual cost which is required in order to achieve the license is less than what you will have to pay for it as the penalties if you are caught. It is thus advisable for any businessman to firstly get the license before you can even officially open your business.

3. Using the FSSAI Logo:

Once you have the license, you can skillfully use the FSSAI logo in your menu cards and also in the pamphlets in order to publicise your food’s superior quality over others. This, however, gives you an edge over the many food operators who are not having the food license. All the packaged food are thus required to have an FSSAI number. The logo is seen as a mark of validity and also for assurance by the consumers. In fact, the selective customers want to consume food products specifically who are having the license. It helps you in developing a brand name.

4. Business Expansion:

When the time comes for your business to expand in other areas or outlets, you can easily do so with the use of your FSSAI license. The license will help you to establish your reputation and also qualification to grow your business in a new direction with ease. Moreover, the license can also make it easier for you to get bank loans and for funding which is required for expansion.

It is thus believed that there are more than 5 crore food businesses in the country while only 33 lakhs of them are registered with FSSAI. The importance of the quality standard is ever growing and it is beneficial in the short as well as in the long run for your business in order to have an FSSAI license.

Why is food license necessary?

1. Food is considered as the subtle subject because it affects the health of the consumers directly. This is the reason why FSSAI follows strict rules and regulations related to food safety. You have the responsibility to make sure that your food product is not harmful and safe in all ways.
2. During the time of registration, food verification is done. So, to get the food license you need to make the registration successful. Then only it is proved that your food is safe to consume.
3. The purpose of a Food Licence is to chemically test the food served by the organization in order to avoid poisonous/adulterated food to the customers. The food business is susceptible to many allegations of food adulteration and usage of low priced and unsafe ingredients.
4. With a food license, you need not face this kind of allegations. Food license is an evidence of the fact that your food is harmless and it is safe. It is flawlessly edible without any kind of health concerns.
5. This makes your company trustworthy. Immediately after getting the food license, you can make a formal announcement regarding the same. During the marketing of your company, you can also advertise about the fact of obtaining an FSSAI certificate. With this, you will start gaining customers, investors, partners etc. and also good business.
6. Food license gives an assurance that your food is of high standards. Because during the food verification, a test related to high standards of food is done. As the food verification is done in many stages if there are any kind of flaws, they can be worked on and improved.
7. In this digital age, consumers are becoming more aware and are making sure that all the food they are consuming is safe and of good quality. They are making sure that the place they eat have a food license and have an assurance from FSSAI. It is always a misconception that food license costs you a lot of money but in reality, it is not the fact.
8. The penalties are higher than the food license cost. So, it is always safe to have the food license. If you have a food license, you can use the FSSAI logo for promotions which will bring great business. You can also expand your business in other states also.

For more info: https://www.food-license.com